After a long hiatus touching base again. We have been busy at Whitewater Designs putting together our first collection of socially and environmentally conscious textile and craft products for children.
Our first collection "Mother's Love" was officially launched last year. The poem, inspired by my nephew's visit to the zoo for his birthday was translated into playful block prints and hand appliques. Bright polkas and chevron patterns with subtle hand needlework added colour to the muted block prints in natural natural indigo and madder. Together, they provided the starting point for a range of bedding, decor and clothing for infants and toddlers.
|Block printed fabric drying in the sun before they are coloured in a village in Kutch, Gujarat|
|The inspiration behind the collection was part of each product.|
Since the past 4 months, we have been promoting the cause and the collection through various channels. Some examples are as follows:
|Part of The Colours of Nature, symposium on natural dyes, Kolkata|
|Chor Bazaar, Kolkata|
|Pappadum, Chennai. Photo credit: Pappadum|
|Jaypore - an online store retailing curated hand crafted products. Photo credit: Jaypore|
|Green Fest, Juhu, Mumbai|