Tuesday, June 5, 2012

The Organic Cotton Tote

When I started Whitewater, I wanted to use only organic fabrics to create bags as I truly believed in the goodness of the organic cotton chain. However, the Indian consumer at that point, was not ready to embrace organic cotton. There were few brands using this for garments and almost none who were using it to make bags. At a personal level, I also started questioning use of this fabrics for a product that stays away from the body unlike garments which are like second skin.With this ORGANIC COTTON TOTE BAG, I go back to where it all began. 

The organic cotton used for this bag is locally called kala cotton and is cultivated without modifying the genes of the cotton plant. It is one of the most water efficient varieties of cotton in the world and has almost no carbon impact therefore making is energy efficient also. (referred from 'Kachchh Organic Cotton Story' at khamir.org on 5.6.2012. More more details please visit khamir.org). I was convinced to buy this fabric by Pareshbhai at an exhibition in Ahmedabad and I am told by them that this bag is the first bag to be made out of kala cotton. 

Soon to hit the stores in India, this bag will also be available online on clusiv.in. For all international queries, please get in touch on whitewaterdesigns@gmail.com.